Category Archives: New to THE BEACH

What time is it Mr. Wolf??



It’s about time to get yourself a brand new Baby G or G-Shock watch my friends! 

Ok, so we all remember them, we all loved them and we all just had to have them….in every colour of course!  Well now they’re back on the scene and you’ll never believe who’s sporting them.  Just check out their site or to get the inside scoop. It’s pretty impressive and they’re only just getting started.

Musicians…pro surfers…Kanye West….Prince Harry of Wales…athletes…music producers…oh ya I could go on name dropping but I’ll let you guys see for your self. 

This is just a taste of what’s in store now. So start making your Christmas lists, save your paychecks, sell your playstation (oh I kid), whatever you have to do, do it fast cause these are gonna be hard to keep in stock!



Have you heard of Happy Socks???? We have!


Have you heard of Happy Socks???  We have and that’s why we’ve decided to carry them at our store and we couldn’t be more, well, happy!

They’re on their way as I write this and should be out on the floor by next week. They come in all sorts of different colours and patterns and the best thing about them is that they’re UNISEX! So everyone gets to enjoy a pair of Happy Socks.

Fall 2009 at THE BEACH – Insight Clothing


Insight Clothing emerged from humble beginnings from Sydney’s Northern Beaches in the late 90’s as a complimentary line to the already established Insight Surfboards. Fast developing into one of the industrys most well regarded and cutting edge clothing labels. Insight’s personality encompasses a lifestyle that surrounds everything surf, skate, art, music, fashion and popular culture. The designers (tsubi’s George Gorrow and Sample and Beauty of Nature’s Natalie Wood) don’t wish to be pigeon holed into a particular ‘genre’ that limits the ethos behind the brand. They just want to design clothing that they themselves would want to wear.