Get your home grown here!!


No, not that kind of home grown….although they do hail from over on the island…..

Victoria, BC’s very own brand SITKA has hit the floor at The BEACH Whistler. (insert party horns, streamers, yippin & yayyin) Now that the tempurature has officially dropped into our much loved fall temps, you had better jump on the good ol’ Whistler transit and come get your hoodies while they’re still in stock!

Ladies, you’re going to be stoked when you see the Jackie Frost Hoodie and the Lake Louise Hoodie.  Just 2 of my personal faves.  The Jackie Frost is fully lined with the softest sherpa you can imagine which means it’s going to keep you snug as a bug while you’re cruising the village with your hot coffees and best buds. And they both go past the bum which means hot buns for everyone! Who doesn’t want hot buns!! Guys, don’t you worry cause we have the HammerSmith Jacket and the Jack Frost hoodie for you. Only the very best for those trips over to Tofino.





Although we LOVE the summer weather and all of the fun times and clothing that come with it, (we are called The BEACH afterall) we are sooo ready for winter now, especially with the Olympics coming! So start dusting off your cowbells, 1pc ski suits from the Re-use it center, snowboards, Skiis, toboggans, whatever, cause it’s on it’s way and we’re excited to hit the slopes!!

At the Roundhouse on Whistler this morning.

What time is it Mr. Wolf??



It’s about time to get yourself a brand new Baby G or G-Shock watch my friends! 

Ok, so we all remember them, we all loved them and we all just had to have them….in every colour of course!  Well now they’re back on the scene and you’ll never believe who’s sporting them.  Just check out their site or to get the inside scoop. It’s pretty impressive and they’re only just getting started.

Musicians…pro surfers…Kanye West….Prince Harry of Wales…athletes…music producers…oh ya I could go on name dropping but I’ll let you guys see for your self. 

This is just a taste of what’s in store now. So start making your Christmas lists, save your paychecks, sell your playstation (oh I kid), whatever you have to do, do it fast cause these are gonna be hard to keep in stock!


Dreaming of hot cocoa and wooly sweaters…..


This 27 degree weather at the end of September is delightful and all, don’t get me wrong, but bring on the fall weather so we can dive into our much anticipated fall wardrobes for crying out loud!!!  I can’t remember a time that I’ve been so excited for colder temperatures until we found Granted Clothing. Ahhh Granted Clothing, it’s a beautiful thing.  You can go out and scoure the vintage shops for somebody elses 25yr old wool sweater for under $50 bucks but why??? They smell, they’re stained, they fit weird, and quite frankly, you just won’t have that same satisfaction of buying your very own brand new Granted sweater that you’ll own for the next 30yrs!! I’ll warn you now though, once you’ve seen their many designs, you won’t want just one. You’ll need the Deer Vest, the Whistler Toque (yes our very own custom design!), the Spouting Whale design, the Camel or Green Owl one……oh and I could go on. I want them all!

Check them out at http://www.grantedclothing .com

Here’s a little bit about them…..

Granted is a premium hand-knit company located in Vancouver, British Columbia, Canada. They specialize in traditional Canadian and unique hand knit sweaters and accessories using 100% pure new wool, merino wool and possum-blend wool.

All of their products are hand-made one piece at a time by experienced knitters from Vancouver. They do their best to use local sources for all of their trimmings and yarn, but have found that the best quality wool comes from New Zealand.


Have you heard of Happy Socks???? We have!


Have you heard of Happy Socks???  We have and that’s why we’ve decided to carry them at our store and we couldn’t be more, well, happy!

They’re on their way as I write this and should be out on the floor by next week. They come in all sorts of different colours and patterns and the best thing about them is that they’re UNISEX! So everyone gets to enjoy a pair of Happy Socks.

Alternative Apparel



Alternative Apparel

Already a Lucky favorite for its super-soft, faded tees, Alternative Apparel recently launched an earth-friendly line called Alternative Earth. Made from 100 percent organic cotton, the selection ranges from the company’s trademark crisp white tees to the slouchy V-necks in its Eco-Heather collection.
Featured in the Lucky Magazine April 2009 issue.

Hunter Boots

Watch for Hunter boots arriving to  THE BEACH this fall.